Tennis Alberta is pleased to announce the appointment of Jennifer Byberg and Aaron Lee to the role of Coordinator of Junior Player Development and Member Liaison. Jennifer (Northern Alberta, based in Edmonton) and Aaron (Southern Alberta, based in Calgary) will lead the planning, development, evaluation, and management of all provincial programs and initiatives related to junior player development.
These positions are new to Tennis Alberta and will be critical in responding to the growing demand for tennis in Canada and Alberta. They will leverage the delivery of great athlete development and tennis programs offered by our member clubs and tennis community partners.
Byberg and Lee will be drawing on extensive knowledge and practical experience in athlete development and sport administration, to build an effective system of long term athlete developmental (LTAD) opportunities for juniors of all ages and skills, which promote player attraction and retention and supports the pursuit of excellence for all.
They will also build partnerships through regular engagement with Clubs, Tennis Development Centres, leagues, talent ID programs, Community Tennis Associations and attendance at sanctioned events. Other important stakeholders for our team include partnerships with organizations/people that deliver, fund, or benefit from tennis activities (e.g.- municipal sport councils, sport institutes and schools, sport development centres, media, private sector, etc.).
Jennifer Byberg joins Tennis Alberta with an extensive coaching background from all around Canada.
Jen has a Bachelor of Science specialized in Kinesiology from Queen’s university. Her playing background consists of U14 National Participant for Team Alberta, State of Texas top 10 for U12, and top 2 for U14, U16, U18 in the Bahamas.
Her professional background consists of dynamic positions from a summer camp counsellor, hitting partner for National Program Players, to Head Tennis Professional (Kingston Tennis Club & Ottawa Tennis and Lawn Bowling Club). Her coaching experience ranges from Western Canada Summer Games female coach, Roman Cup Team Alberta female coach, AB vs BC Team, Challenge Assistant Coach, Tennis Alberta Assistant Coach for U10/U12 Provincial, and a participant of the Tennis Alberta Mentor Program.
Aaron Lee brings an international perspective to sport development from outside of the tennis community. Aaron is a graduate from the University of Alaska Fairbanks, with a Bachelor of Business Administration with a concentration in Management and Organization, where he attended on a full Division 1 scholarship in hockey.
Aaron’s hockey career started in Calgary but, as a professional for 8 years, it took him around the world – Texas, Germany, Holland, and Denmark. He has earned many awards and recognition for leadership in his career, involvement in youth hockey development, a role as a sport mentor, experience in club public relations, and a contributor to Big Brothers and Big Sisters. In the offseason, Aaron also obtained some business experience and has owned and operated his own business.
In addition to bringing a fresh perspective to sport development for Tennis Alberta, Aaron brings a new network of opportunities to build tennis in Alberta.
We’d like to welcome these unique and talented people to the organization here at Tennis Alberta, and if you see them around any events please don’t hesitate to introduce yourself and welcome them aboard.